Goals
Coastal Properties Group commissioned me to develop logos that prioritized two paramount elements:
01 - Leverage the Agent's Personality: Allow each agent to have a personal identity that they could capitalize on to best captivate their audience by utilizing their own perspective.
02 - High End, Premium: Ensure that each agent's branding still reflected the Christie's International Real Estate sophisticated branding. This was due to the fact that any agent would be allowed to utilize the Christie's branding if a property exceeded a certain value.
Successes
I was able to create illustrations and designs for a wide variety of agents across the company, increasing brand recognition and unique agent visibility across the Tampa Bay region. Coastal Properties Group International continues to be a relevant, head turning brand in the city.
My Contributions
Logo Designer: For all logos posted, and many more, I was the sole brand designer, electing fonts, color palettes, imagery, and more.
Business Consultation: When an agent requested a logo I assisted by hopping on a call or meeting in person with them to discuss their goals and aspirations of their brand. From there, I would craft a story that would push engagement while keeping to their own goals.
Tools Utilized
Adobe Illustrator: Logo designs
Adobe Stock: Curated pieces chosen to add to logo imagery
Adobe Photoshop: GIF compression
Adobe After Effects: Animated logos for Giphy
