Goals
I introduced the concept of introducing the brand to GIPHY to promote brand recognition across a wide variety of platforms, due to the fact that GIPHY can be used in iMessage, Messenger, Instagram Stories, and much more. With the goal of brand recognition across multitudes of platforms in mind, I sat down with the different agencies to understand each individual's story that they wished to tell.
Coastal Properties Group: Promote "lifestyle" of agents by treating each agent's brand the same way you would promote an influencer's brand. Publicize and amplify an agents unique traits, characteristics, and more in each post so potential buyers are interested in working with the specific figure, rather than the brand.
North Creek Nurseries: Promote brand cohesion and brand emphasis on interest in producing native plant species to their buyers across the United States and Canada.
Successes
By introducing these brands to a new way to promote their own identity across a multitude of platforms, their engagement was boosted by the performance of the GIFS, which have currently amassed over 40 million views across the different platforms.
My Contributions
Animations: I utilized Adobe After Effects to bring dynamic motion and visual interest to the elements, creating engaging animations that enhance the overall presentation.
Illustrations:All illustrations were expertly developed and executed by me using Adobe Illustrator.
Website Management: Manager of their Giphy accounts, in charge of ensuring that both brands are properly set up so that Giphy recognizes them as businesses so that they are able to have their Gifs publicly available.
Tools Utilized
Adobe Photoshop: Image cropping, GIF compression, breaking down imagery to fit well into animations
Adobe After Effects: Animations
Adobe Illustrator: Logo designs and all illustrations shown were created in Illustrator
